Samsung leads India's premium segment in Q1 thanks to these phones
Final updated: May 8th, 2020 at 18:06 UTC+01:00
Samsung managed to recapture India's premium smartphone segment by shipment market place share in Q1 2020 even if nada shipments were recorded in the last week of March due to the COVID-19 lockdown, according to fresh information from Counterpoint Research. This was the first time in the last four quarters when Samsung led the premium market segment in India.
To be precise, Counterpoint Research defines the premium segment at a toll point above INR 30,000, or roughly $400. In other words, the data covers more than just flagship phones.
'Lite' phones and the Galaxy S20 were the key to regaining the pinnacle spot
The source claims that affordable premium phones like the Milky way S10 Lite and Milky way Notation 10 Lite, forth with the ultra-premium Milky way S20 series were the chief drivers for the company's success in Republic of india throughout Q1. Incentives and Galaxy S20 cashbacks take besides contributed to boosting the company's share.
Samsung's premium smartphone shipments in the outset quarter helped the company secure 34% of the market. Just despite this newfound success, Samsung is unlikely to carry frontwards this momentum, according to the research firm. This is due to the shutdown of all retail activities in the first half of the second quarter.
On one hand, Samsung is already bringing twenty,000 retailers online to increase sales, then it remains to be seen how the visitor will perform throughout Q2. On the other hand, the company recently lost second identify in India to Vivo, so even though Samsung is winning some key battles, information technology seems to exist losing ground in the bigger state of war. Things could yet turn around, especially since the marks left on the economic system by COVID-xix might be reshuffling the cards to a degree.
Source: https://www.sammobile.com/news/samsung-leads-india-premium-segment-q1-thanks-to-these-phones/
Posted by: pennytimans.blogspot.com
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