Hotstar Reigns Supreme in India With 75 Million Subscribers
When information technology comes to video streaming platforms, the showtime names that come to the heed are Netflix and Amazon Prime Video, just as far every bit the Indian market place is concerned, Hotstar is the undisputed leader.
According to the latest information published past Counterpoint Research, Hotstar is way ahead of its domestic as well every bit international rivals in the Indian OTT (Over-the-acme) video content market. With a hefty subscriber base of 75 million, it leaves its international rivals and Indian upstarts in the dust.
Viacom18's Voot occupies the 2nd spot behind Star India's Hotstar with 15 million subscribers. The reason behind the uneven distribution of subscribers could be that the top two have easier admission to Star India and Viacom18 Media's vast library of content.
This has played a pivotal role in attracting the considerably larger audience for Indian regional content than the international content, which is seen as the forte of Netflix and Amazon Prime Video. This is besides a reason why Netflix and Amazon are going later Indian content with greater vigour.
Post-obit are the figures published by Counterpoint Research:
Simply the hereafter doesn't seem too vivid for the global OTT content players either, equally Counterpoint's study conspicuously mentions that as the industry moves forward, global OTT players will face greater challenges.A prominent instance of global players' struggles in the Indian market is their weak revenues.
For case, out of Netflix'due south 11 million Indian subscribers, only 3-eight lakh people pay a subscription fee, while the rest are enjoying the perks of the free trial. Somewhat similar is Hotstar'due south case, as just 2-3% of its subscribers are paid members, while the residuum adopt to consume content via the free road or the ad-supported way. However, Hotstar is expected to continue its 'hot' growth streak as the OTT video content marketplace is poised to grow by 35% next year. Thank you to its hybrid acquirement model, goodwill from existing subscriber base of operations, live sports content and India's sunny mental attitude towards ads in streaming content, Hotstar could proceed to lead the way in 2018 likewise.
Source: https://beebom.com/hotstar-top-india-75-million-subscribers/
Posted by: pennytimans.blogspot.com
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